As Internet speeds increase, so does the popularity of online videos. Ordinary smartphones now even have video cameras boasting a whole range of pro features. So what are the factors involved behind the scenes?
For one, marketing videos nowadays are relatively easy to make. All you need is a smartphone and you can start shooting and editing! Videos are a personal channel too. You can establish a more intimate and personal relationship with your audience – and thus get more likes and shares on social media – as opposed to using text exclusively. You can convey more in a lot less time using marketing videos than just words.
When it comes to marketing videos, below are the best uses and benefits you can expect from it for your business:
Using videos, you can tackle those frequently asked questions on your website. Your customers will like this a lot more than having to read blocks of text.
When it comes to connecting with customers on a deeper, more personal level, nothing works better than connecting your brand to a human face. Once they shifted to video chats, several companies have noticed a remarkable increase in their customer satisfaction rates.
Better Social Media Engagement
As mentioned earlier, videos are usually liked and shared more on social media compared to posts that are mainly text. This is definitely a great way to put your brand out there, considering we are now in the digital age.
There’s no doubt in the world that consumers all agree on video how-to’s being more effective than instructions made of purely text. Telling people what to do can be done, but if you want efficiency, show them!
Compared to a written review, a video testimonial sure exhibits more credibility. People know it’s a real live person giving a piece of their mind. Video testimonials have been a trend among online marketers for some time now.
Different Types of Audiences
YouTube has a minimum of 4 billion page views everyday, engaged audience and all. It’s the second biggest search engine (next to Google), and people visit it for a whole range of reasons, including learning about a product or service. That means it’s a haven for marketing videos.
Higher Email Open Rates
Your opt-in email mailing list is one of the best things you can have in the digital world. But even more than that, you have to look for ways to increase engagement and get better email open rates. Videos in emails are a proven way to increase those rates.
Finally, when you add a video on your landing page, you automatically increase your chances of getting more conversions – which is quite simply the goal of any business – and this is something proven by statistics.